StreamEdgeSolutions

Branding & Creative · Identity

Brand Refresh

Modernise the identity you already have without losing what people recognise.

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From$899USD one-off

One payment. Work starts once we have confirmed your requirements.

The four questions this page answers

  1. 1

    What you buy

    A careful update of an existing brand: the mark is redrawn and tidied, the colours and type are brought up to date, and the recognisable parts are deliberately kept.

  2. 2

    What you get

    5 deliverables, listed in full below

    • A short written audit of the identity as it stands today
    • The refreshed mark as vector and raster files, in all variants
    • Updated colour and typography reference sheet
    + 2 more
  3. 3

    How it is delivered

    Remote Setup

    Carried out remotely by our team. Nothing is posted and no one visits.

    REMOTE SERVICE

  4. 4

    How long it takes

    3–4 weeks from receipt of your existing assets

    Measured from the point everything under “what we need from you” is with us, not from the moment you pay.

One logo mark worked through several lockups and sizes — illustrative concept, not a screenshot of a client system
One logo mark worked through several lockups and sizes. Illustrative interface concept — not a screenshot of a client deployment.

What is this, in plain English?

A careful update of an existing brand: the mark is redrawn and tidied, the colours and type are brought up to date, and the recognisable parts are deliberately kept.

This is not a rebrand. It is for businesses with equity in their current identity that need it to work on modern screens and in modern documents. Where a new identity replaces what you have, a refresh keeps the parts customers recognise and fixes the parts that are failing. Output is digital artwork only, print-ready where you need it.

The problem it solves

The identity was drawn fifteen years ago for print. It has gradients that do not reproduce, no version that works on a dark background, no vector master anywhere in the business, and half a dozen slightly different versions in circulation across your files.

If that does not describe you, this is probably the wrong product. Tell us and we will point you at a better fit rather than sell you the nearest one.

What you get

The concrete things that exist at the end and that you own.

5 deliverables

  • A short written audit of the identity as it stands today
  • The refreshed mark as vector and raster files, in all variants
  • Updated colour and typography reference sheet
  • Old-versus-new comparison sheet as a PDF
  • A rollout checklist covering documents, profiles and signage artwork

What's included

The work covered by the figure in the buy box, at no extra cost.

  • Two refresh options presented, then two revision rounds on the one you choose
  • The existing mark redrawn as proper vector artwork you will not lose again
  • Colour values corrected for both screen and print use
  • Print-ready files to hand to your own printer or sign maker
  • A written rollout checklist so nothing is missed
  • One 30-minute remote review call after handover

Not seeing something you expected? Check what you are not buying before you order.

What does it do?

Everything listed here is delivered as part of this product. Nothing on this list is aspirational.

  • An audit of every version of the identity currently in circulation
  • The existing mark redrawn as clean vector artwork
  • Two refresh options presented, one conservative and one bolder
  • Two rounds of revisions on the option you select
  • Updated palette with values checked for screen contrast
  • A modern typeface pairing that suits the redrawn mark
  • A side-by-side comparison of old and new at several sizes
  • A written checklist of every place the old identity needs replacing

How it works

The delivery sequence from order to handover.

  1. 1

    Send us everything

    You send every version of the logo you can find, in any quality, along with recent documents and photographs of any signage.

  2. 2

    Audit

    We list what exists, what is inconsistent and what is technically broken, and confirm what must be preserved for recognition.

  3. 3

    Two options

    A conservative update and a bolder one, each shown beside the current mark at large and small size.

  4. 4

    Refine

    Two revision rounds on the option you choose, then final artwork is drawn.

  5. 5

    Rollout list

    We hand over the files with a checklist of the places the old version still appears.

Delivery & fulfilment

Stream Edge Solutions ships nothing. Every package on this site is carried out and handed over remotely — this is exactly what happens after you order.

REMOTE SERVICEHow this is delivered
  1. 1We confirm requirementsWe read what you sent with the order, come back in writing with anything missing, and agree the scope before any chargeable work starts.
  2. 2We build and configure remotelySetup, configuration and testing are done by our team over a remote connection — on your systems or on ours, whichever the package specifies.
  3. 3We hand it overYou receive the working setup, the credentials, the documentation and a walkthrough. Everything built for you is yours at handover.

Carried out remotely by our team. Nothing is posted and no one visits. Typical turnaround: 3–4 weeks from receipt of your existing assets.

Delivery method
Remote Setup
Expected delivery time
3–4 weeks from receipt of your existing assets
Measured from the point everything under “what we need from you” is with us — not from the moment you pay.

Full detail of how work is handed over, what happens if requirements are outstanding and how order records are kept is in the Delivery & Fulfilment Policy.

What we need from you

Nothing starts until these are in place, and the turnaround above is measured from that point — not from the moment you pay.

  • Every version of the current logo you can locate, at the best quality available
  • Recent examples of the identity in use, such as documents or photographs of signage
  • A clear statement of which elements must be kept for recognition
  • Confirmation of who decides, as refresh projects attract many opinions

Who this is for

  • Long-established businesses with a mark customers already know
  • Companies whose identity predates smartphones and social profiles
  • Firms that have lost the original artwork files
  • Businesses where several inconsistent versions of the logo are in use

Business needs this addresses: Build an online presence, Improve marketing

What's not included

Just as plainly as the list above: the things this package is not.

  • Reprinting or remaking anything physical, including signage, vehicle graphics and stock stationery. We supply artwork; you commission and pay the supplier.
  • A completely new identity. If the audit shows a refresh is not enough, that is quoted as a separate project.
  • Editing your live website, social profiles or documents to apply the new files
  • Font and stock licences, paid to the supplier in your own name
  • Trademark advice, including whether the refreshed mark affects an existing registration
  • Recovering or recreating historical artwork beyond the versions you send us

Anything outside the scope above is quoted separately, in writing, before it is carried out. Nothing is added to your bill without your agreement.

FAQs

What if the audit shows we need a full rebrand rather than a refresh?

We tell you before any design work starts, with the reasons in writing. You can stop there and pay only for the audit portion, or move up to the Brand Identity Package or the Premium Brand Identity System, in which case what you have already paid for the refresh is deducted from that project.

Will our customers notice the change?

That is the balance a refresh has to strike, and it is why we present a conservative option alongside a bolder one. We can keep the change subtle enough that most customers register it only as a tidier version. We cannot predict how any particular audience will react, and we make no claims about the commercial effect.

What if we do not like either option?

Send us a written note of what is wrong with each and we quote a further option as a separate fee before restarting. The original fee covers the audit and the two options presented, and is not refundable once that work has been delivered.

Do you update our website and printed material as part of this?

No. You receive the files and a checklist of where the old identity still appears. Applying them to a website, reprinting stationery or remaking signage is separate work, and anything physical is commissioned by you from your own supplier.

Refund & cancellation

What happens if you change your mind, and what happens to money already paid.

Cooling-off before work starts
You have 7 days after ordering to cancel while work has not yet begun. Up to 25% may be retained to cover scoping and scheduling already carried out.
Work already done
Once delivery has started, refunds are assessed against the work completed and the deliverables already handed over — the list under “what you get” above is what that assessment is made against. Approved refunds are processed within 14 days.
If we cannot deliver what is described here
You are refunded. The scope on this page is the scope we are held to, which is exactly why the exclusions above are stated before you buy rather than after.

The full terms, item type by item type, are in the Refund & Cancellation Policy. How the work reaches you is covered by the Delivery & Fulfilment Policy.

Not sure this is the right product?

We would rather point you at the right thing than sell you the nearest one. Ask us before you buy — no obligation.

Ask a questionRequest a custom quote

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